We could build our wedding arcade games in isolation, rely on our own instincts, and hope for the best when the first product hits the market. But that is not how we want to do this. From the very start, we made a deliberate decision: we would build alongside real couples, not just for them. That is why we created our beta program, and it has already become one of the most important parts of our development process.
Why We Need Real Couples, Not Just Focus Groups
There is a meaningful difference between asking someone what they think of a product in a conference room and watching them interact with it at their actual wedding. Focus groups give you opinions. Real-world testing gives you truth. When a grandmother picks up the joystick at a reception and either lights up with delight or furrows her brow in confusion, that tells us more in five seconds than an hour of survey responses ever could.
Wedding entertainment also operates under conditions that are impossible to simulate in a lab. The lighting is unpredictable. The noise level varies wildly throughout the evening. Guests arrive at the cabinet in every possible state — sober and curious, two drinks in and competitive, exhausted from dancing and looking for something to do with their hands. The game needs to work beautifully in all of those scenarios, and the only way to know whether it does is to put it in those scenarios.
Our beta program is how we get there. We partner with couples who are willing to include our games at their weddings in exchange for early access, reduced pricing, and a genuine seat at the table when it comes to shaping how our products evolve.
How the Beta Program Works
The structure is straightforward. Couples who join the beta program receive one or more of our arcade games for their wedding at a significantly reduced rate. In return, they agree to share their honest feedback — what worked, what did not, what surprised them, and what their guests said about the experience. We also ask permission to observe gameplay at the event, either in person or through post-event video and photos.
Here is what beta couples receive:
- ✓ Early access — Beta couples are among the first people in the world to play our games at a real wedding.
- ✓ Reduced pricing — Significant discounts on products and packages as a thank-you for participating in the program.
- ✓ Direct input — A direct line to share feedback, suggest features, and flag issues.
- ✓ Priority support — Dedicated support before, during, and after the wedding to ensure everything runs smoothly.
- ✓ Shaping the product — Real influence on the final version of our games. Beta feedback has already driven major design changes.
We are not looking for couples who will just say "it was great" and move on. We want partners who are genuinely interested in helping us build something better. The most valuable beta testers are the ones who tell us the things that did not work — the moments where a guest looked confused, the round that felt too long, the feature they wished existed but did not.
What We Learn from Beta Testing
Every beta event generates insights I could never have predicted from the workshop. Some examples from our early testing rounds:
We learned that cabinet placement in the venue matters enormously. A game tucked into a quiet corner gets half the engagement of one positioned near a high-traffic area like the bar or dessert table. Now we include venue placement recommendations with every order.
We learned that guests want to know immediately what they are looking at. Once we added prominent messaging that the game featured the actual couple as characters, engagement jumped noticeably. People would point from across the room and walk straight over to play.
We learned that the first ten seconds of gameplay are make-or-break. If a guest does not understand the controls within the first few moments, they walk away. This feedback drove us to simplify our onboarding dramatically — reducing button counts and making the first moments of every game as intuitive as possible.
The Feedback Loop
After each beta event, I sit down with the couple for a detailed debrief. We ask about their experience with setup, how guests reacted throughout the evening, which moments stood out, and what they would change. We also review observational data — which games got the most play, how long sessions lasted, whether certain times of night saw more or less engagement.
This feedback goes directly into our development pipeline. When a beta couple tells us something needs to change, we act on it quickly. Several features that are now core to our product lineup exist solely because a beta tester pointed out a gap we had not considered.
How to Join
We are actively looking for couples who want to be part of this process. If you are planning a wedding and the idea of having custom arcade games as part of your celebration appeals to you — and if you are willing to share honest, detailed feedback about the experience — we would love to hear from you.
The beta program is not for everyone. It requires a willingness to work with products that are still being refined and a comfort level with providing candid feedback. But for the right couples, it is an opportunity to get cutting-edge wedding entertainment at a fraction of the retail price while directly influencing the products that future couples will enjoy.
Visit our beta program page to learn more about current openings and how to apply. You can also browse our product lineup to see which games are currently in the beta testing phase. We read every application personally, and we respond to every one. If you have questions before applying, reach out — we are always happy to talk about what we are building and where we are headed.